1986 Isuzu I-Mark Hatchback junkyard find

Thanks to the long global reach of The General’s tentacles, Americans looking for economy cars at GM
dealerships during the middle 1980s could buy
Suzukis (the
Chevrolet Sprint),
Opels (the
Chevrolet Chevette),
Daewoos (the
Pontiac LeMans), and
Isuzus (the
Chevrolet Spectrum). Just as
Mitsubishi sold Mirages in the United States while
Chrysler continued to sell the
Mirage’s Colt sibling, Isuzu moved in with the new front-wheel-drive I-Mark to compete with its Spectrum twin. These cars weren’t big sellers and they didn’t last very long on the road, but I managed to find this ‘
86 in a Denver, Colorado, self-service wrecking yard.

The I-Mark was known as the Gemini in its Japanese homeland and in Europe;
the front-wheel-drive second-generation Gemini debuted in 1985.

This one didn’t make it to 150,000 miles, unlike most of its
Honda,
Toyota, and
Nissan competitors, but it was pretty cheap when new. The hatchback listed at $7,149 in 1986, dismayingly more than the stripped-down ’86
Civic 1.3 hatchback ($5,479) but closer to the similarly equipped Civic DX hatchback ($6,699). If you were really brave that year, you could have purchased a new
Hyundai Excel for a mere $4,995.

This is the base engine, a 1.5-liter four rated at 70 horsepower. Believe it or not, an
I-Mark Turbo was available a year later, and it boasted 110 horses.

My favorite thing about 1980s Isuzus is the way the HVAC controls are labeled. You can choose between «wind in your long, feathered hair» and «wind on your high-heeled disco boots» settings here.

This car is in very nice shape for a dated econo-commuter from a
long-departed brand, considering that it survived for a good 20 years while being worth approximately scrap value.

For the very strong owners of decade-old
Chevy Vegas, the Isuzu I-Mark seemed like a wise choice.

https://www.youtube.com/watch?v=undefined

Some of the first appearances of the soon-to-be-legendary
Joe Isuzu were in I-Mark ads. Priced at only $9!