American Customer Satisfaction Index automobile rankings

  • Image Credit: Drew Phillips

American Customer Satisfaction Index automobile brand rankings

According to the American Customer Satisfaction Index, the average customer satisfaction for all new car brands improved by a significant 3.8 percent to 82 on a 100-point scale when compared to 2015. This ends a three-year decline in customer satisfaction and puts the automobile category at the top of ACSI’s customer satisfaction rankings, ahead of TV and video players and credit unions.

Even better, the improvements are widespread. Out of 24 companies the ACSI tracked this year, 16 improved in customer satisfaction, and only 5 declined. Additionally, American, Asian and European cars are all nearly equal in satisfaction.

Of course, there is always room for improvement. Although customers seemed to be particularly pleased with performance, dependability and exterior styling, they were least satisfied with gas mileage and warranties.

Take a look through our slideshow to see where all 24 automobile brands represented in the ACSI’s 2016 Automobiles Report fell in customer satisfaction.

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