Chrysler Considers Reviving The Barracuda

Despite the rising cost of fuel, genuine muscle cars are as popular as ever it seems with new versions of the Ford Mustang, Chrysler 300C SRT-8, Pontiac GTO and Chevy Camaro all scheduled to hit showrooms in the not too distant future. Now, The Detroit News is reporting that Chrysler could be considering creating a new Barracuda based on its upcoming Dodge Challenger, with none other than hot-rod legend Chip Foose dropping the suggestion at the recent New York Auto Show.

As most of you would know, the original ‘Cuda was sold as a Plymouth but since that brand has gone the way of the dodo, any new model would be sold wearing Chrysler badges. Some of the features of the original model would carry over such as the signature ’72 six-aperture grille, shaker hood and low driving lights.

Bringing the car to market would not be a difficult task for Chrysler when you consider that most of the car’s internals would be shared with the Challenger. But marketing it right and keeping with the essence of the original will be a much tougher task to complete. General Motors Company [NYSE:GM] made that mistake when it sold the rebadged Holden Monaro as a Pontiac GTO. The General had a tough time selling the few imported vehicles it brought over, and a similar occurrence could easily happen to Chrysler.


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