Infiniti launches creepily interesting ‘Deja View’ interactive online movie [w/video]

Infiniti and Campfire Premiere «Deja View» – A State-of-the-Art Responsive Film

NEW YORK, NY – Infiniti today released «DEJA VIEW,» a ground-breaking responsive film that dynamically adapts to each viewer, depending on their spoken interactions with the onscreen characters. The film, which was produced in partnership with award-winning branded content company Campfire, features the all-new 2014 Infiniti Q50 luxury sports sedan and can be viewed at

As an auto-industry first, «DEJA VIEW» combines cinematic narrative with new technologies – including the latest natural language processing systems – to create an immersive entertainment experience that is unique to practically each and every viewer.

«DEJA VIEW» re-counts the story of a couple driving in their Infiniti Q50, unsure of who and where they are and whom to trust. Perhaps most importantly, they are unsure of who they are running from or to. Throughout this cinematic experience, viewers will be able to affect the characters’ choices and, via mobile phone conversations, to help them navigate through these disconcerting circumstances.

Produced by Campfire, which was co-founded by «THE BLAIR WITCH PROJECT» creators Mike Monello and Gregg Hale, «DEJA VIEW» stars Charlotte Sullivan («Rookie Blue,» «The Kennedys») and Andrew Pastides («HANK & ASHA»). Its Director Phillip Van has been featured in Shoot Magazine’s New Directors Showcase, and named one of Filmmaker Magazine’s 25 New Faces of Independent Film. Dinah Moe, the award-winning Stockholm-based interactive media development shop, acted as the technical production partner on the film.

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