2012 Porsche Cayman R
Porsche has consistently expressed its desire to double its current levels of sales to around 150,000 to 200,000 vehicles in the mid to long term, and to do so its main strategy is to launch several new models including two whole new vehicle lines.
Speaking with Automotive News, Porsche CEO Matthias Mueller said that a new product strategy for Porsche will be completed by the end of March and that there were several opportunities for new models.
«We have a good opportunity to get new products to increase volume and revenue,» he said. «We are analyzing our chances in different segments.»
Some of these new models have already been confirmed, like the production version of the 918 Spyder plug-in hybrid concept and Cajun compact SUV, but in his interview Mueller hinted at even more models.
Entry-level Porsche Roadster rendering
These included the long-rumored four-cylinder roadster model, which would share its mid-engine platform with Volkswagen and Audi, as well as a Cayman Targa complete with a removable roof just like the 911 Targa.
When asked about additional variants of the Panamera, like a coupe and convertible, Mueller said that Porsche was still considering it. One of the biggest revelations, however, was that the next-generation Bentley Continental and production version of the Lamborghini Estoque would likely use the Panamera platform.
«Conceptwise, the platform fits the best for huge cars,» Mueller explained.
Mueller went on to reveal that the Lamborghini Estoque could be the first large car Porsche develops for another Volkswagen Group brand and if it so desires, Audi could even borrow the platform for a new flagship sedan positioned above the A8.
[Automotive News, sub req’d]