Japan is the home of awesome video games, Gozilla, and a global automotive hub. And this
Toyota commercial for Japan,
first spotted by Kotaku, brings two of those three things together. The ad drops the new
Toyota C-HR
crossover into Capcom’s famed fighting game,
Street Fighter II. The main protagonist Ryu, hops into a silver
C-HR and travels around the world, visiting different fighting stages and meeting other characters from the game, all while Queen’s «Keep Yourself Alive» plays in the background.
Toyota commercial for Japan,
first spotted by Kotaku, brings two of those three things together. The ad drops the new
Toyota C-HR
crossover into Capcom’s famed fighting game,
Street Fighter II. The main protagonist Ryu, hops into a silver
C-HR and travels around the world, visiting different fighting stages and meeting other characters from the game, all while Queen’s «Keep Yourself Alive» plays in the background.
The commercial culminates with a fight against the game’s final boss, M. Bison. Here, Ryu fights Bison from within the car, blocking punches with the hood, and firing a massive laser from the headlights. The C-HR apparently can get quite a bit of air when it wants, as well. It then ends with Ryu giving the car a final polish with his «shoryuken» upper-cut.
This is the kind of ad Toyota could just run in the US, unaltered. It did leave us wondering, though, how would a C-HR stand up against the funky crossover competition in a street fight? If power is any measure, the 144-horsepower Toyota would be at a disadvantage against the
201-horsepower Soul Turbo and
215-horsepower Juke Nismo RS. But that doesn’t account for lasers.
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