Watch a Lamborghini Reventon look fast without moving

There are some basic automotive shapes that we’re trained to admire. The
Ford Model T, for the impact an
inexpensive car had on the American populace. The
Volkswagen Beetle, for the way its revolutionary design rebuilt an industry in Germany. And the classic wedge-shaped
Lamborghini, for the way it looks fast even while standing completely still.

One such Raging Bull is the
Reventon. Produced in limited quantities at a cost of a million euros ($1.3 million at today’s rates), the Reventon is a real-deal
supercar capable of hitting speeds of over 220 miles per hour. But, like any proper
Lambo, it doesn’t need to be moving to get our blood pumping.

A group of specialists called
The Media Merchants took one flat black Reventon into its studio for a session of projection mapping. We don’t know what that means, but you can
read plenty more about it here. What we do know, on the other hand, is that projection mapping can result in some beautiful images captured on video. See for yourself
after the break.

The Lamborghini Project from The Media Merchants on Vimeo.

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